AIWA is a unique advertising agency with its own marketing tools to work in social networks, which helps to adapt and personalize the advertising proposals according to the interests of the target audience and placing native advertising business on such platforms as Telegram, YouTube, Vk, Odnoklassniki, Yandex Zen.

It always starts with sketches.
The illustrations had to both reflect and emphasize AIWA's huge range of services for its customers and to attract new customers through the website. That's why it was necessary to create illustrations that were as clear and simple in style as possible.
Improved versions of colors from the previous brand identity and integrated into the illustrations were also used.
A set of unique illustrations help the brand interact with their customers on a daily basis.